A logo represents the brand identity. logo speaks about your product service and business to others. The logo represents everything in your business. People recognize your business from others by your unique logo. So a meaningful logo is essential for your business. We shall discuss some tips that will help you design an outstanding logo that will represent your business with a proper identity.
Understand the business
To design a logo, first of all, you need to get a clear concept of the business such as the products, services, or features. if you do not have a clear concept about the business you cannot design a meaningful Logo. Specially business owners know some inner concept of the business. You can list down some points about the different characteristics of the business. farther this list will help you to finalize the design.
Learn from competitor brands
When you launch your business lot of competitors around your area or The World are available similar to yours. Each of these competitors has their logo. Choose those logos that seem better to you. Try to understand the inner meaning of those competitors’ logos. shortlist some of them.
Choose the relevant brand color
Regarding color lot of available studies revealed that some colors are suitable for some products or services. According to your business, you have to select relevant colors. Again you may already access some colour for your business. Use these colors for future logo design. You may need to study the color concepts to relate your business to some relevant colors.
Choose right font
There is a term called font psychology which relates to a specific type of business. So according to your own business, you need to select the right font that may connect you with the customers.
Use meaningful symbols
As a logo is a miniature design so here meaningful symbols may clarify your business with others. A lot of symbols are available on the web to get from.
Sketch in paper
Taking the list of competitors’ logo designs, selected colors, fonts, and symbols now just sketch in a white paper. Make 2 or 3 sketches. Then compare them. You may now be very close to your desired design.
Take feedback from others
Sometimes you may not make the final decision on your own. You may take feedback on those sketches you made earlier from your close friends or business stakeholders. This feedback will help you to do some more crafting on your sketches. Now it will be very easy to finalize the logo.
Finalize logo using Photoshop-like software
The final sketch needs to be plotted on the computer using some software such as Adobe Photoshop or Adobe Illustrator. In this stage, you may hire an expert locally or from the freelancer marketplace. Also, there are a lot of individual designers online who can do it for you for a few dollars.
