WhatsApp, a widely used messaging platform worldwide, has revolutionized communication with loved ones and businesses. In WhatsApp, active user engagement is more than other messaging performs. In WhatsApp, the user engagement rate is more than 90%. So when you send the message it must reach to the customer’s end. Multiple strategies can be used for efficient WhatsApp marketing.
Message Promotion by Broadcasting
The whatsApp broadcast tool sends messages to multiple people. The message will appear as an individual message to the recipients. Business owners can promote their different offers to customers with this feature. For each broadcast, you can add 256 contacts. First of all, you have to make a catchy message for your promotion to attract customer attention.
‘Click-to-Whatsapp’ button on the Social media page
On social media pages such as Facebook, Instagram, or LinkedIn page visitors visit the pages and are encouraged to communicate with the page owner. The page owner can set different call-of-action buttons. At present time, the WhatsApp button is more popular when customers want to contact the owner. The WhatsApp button automatically redirects to the WhatsApp chat page with the page admin. Again for this page admin can set a button bottom of each post. In the same way, by this button, customers will be redirected to WhatsApp chat with the admin. Here the admin will sell the product or service to the customer after the conversation.
Set a WhatsApp button on the Website or Blog
Every business should have its website. The website is the web identity of your business. In your website or blog, you may showcase different features or offers of your business. So blog owners’ goal is to make a contract with the visitors. In this case, you may set a WhatsApp button in the header or footer of your site or blog. When visitors click the button they will automatically be redirected to the WhatsApp chat. So this button made easy communication medium between website owners and visitors.
Setting up WhatsApp Chatbot
WhatsApp chatbot allows you to automatically communicate with the visitors. It is a 24/7 continuous service. Using the power of artificial intelligence customer queries are answered. SendPulse is a predefined message template that provides an open API by which you can integrate a WhatsApp channel into your business website or blog. This chatbot uses OpenAI’s Chatgpt language model. No setup fee is required, you only need to pay for each message you send. Your 1st 1000 sessions of each month are free. It is difficult to set up 24/7 customer care human support by the business owners. So, I think it’s an outstanding feature to communicate with the visitors or customers. you may hire an expert to set up the overall operation.
Share WhatsApp links on every Platform
This is the easiest way to use WhatsApp for your business communication with visitors or customers. Just copy the link from WhatsApp and share it in your way such as sharing in email text message, send by message or any other way. when visitors or customers click this link then automatically redirects to your WhatsApp.
Call-to-Action buttons
With the CTA button, you can attach either a phone number or a website link to your social media page. For a phone number button, you can select the action “Call Phone Number”, input the button text, include the correct country code, and provide the phone number without the country code. To direct customers to a website, choose the action type “Visit Website,” input the button text, and add the link to the website. With this button, the visitors may communicate with you more easily.
Automatic reply and remainders
WhatsApp’s auto-reply feature allows users to set up and send automatic responses to incoming messages. This tool is beneficial for businesses and professionals to efficiently handle a large number of messages. It can also be handy for personal use in situations where immediate responses are not possible. For example, a business might utilize auto-reply to assure customers that they will respond within 24 hours, while an individual could set up a message informing senders that they are driving and will reply once it is safe to do so. You may also create custom questions and set answers for those questions. When visitors select any of those questions they automatically be answered with predefined messages.
At present, marketing is more important than the product or service quality. Any other company may make better products than you. But you will be ahead with the power of Digital Marketing. And, in this journey, WhatsApp may be a better companion with you.
